The trend is not surprising given how popular 90’s vintage clothing is with Gen Z and younger millennials, in combination with the trend toward outdoor wear and gear in general. I myself found the bag in the John Mayer social media post two years ago and re-sold it for double what I paid for it. ET, Saturday and Sunday, excluding holidays, for assistance. 1996 Marlboro Cigarettes Ad - Come to Marlboro UNLIMITED Miles Saver SALE. Be sure to select a topic so we can address your inquiry as quickly as possible. From the reseller angle, you will definitely spot this merchandise at thrift stores on occasion and if priced right, it will re-sell easily. It might take up to 3 business days to receive a response. High Snobiety also noted the revival of this merchandise in a well written piece last year. The site Gem profiled a super collector of this merchandise. John Mayer even posted about his Marlboro merchandise with disclaimer. The program was completely over by 2006.Ī Revival of the Merchandise? Enough time has passed that the irony of Marlboro outdoor merchandise is just too rich for hipsters and hypebeasts to resist, and now, it has become quite popular in the reselling community and among vintage fashion collectors. In frames of the program, Marlboro admirers save points or 'miles' for every acquired pack. Sampling of Marlboro Miles offerings.Įnd of Marlboro Miles The major 1998 tobacco settlement was the beginning of the end of this type of advertising for tobacco companies as the real ethical angle of big tobacco’s impact made this type of marketing seem even more outlandish. Marlboro Fuji mountain bike, check the front logo. The Los Angeles Times even tried to report on one of these secretive outings in a piece in 2004 to the dismay of those in attendance. The real diehards could even get invited to group camping outings like the odd video depicted above. I didnt even notice the Marlboro tag when I bought them. Back then, you would save your cigarette pack proofs of purchase and turn that into Marlboro merchandise via the Marlboro Miles catalog. I collect (and wear) a lot of vintage boots and Id never seen these before today. A valid email address is required to create an Account. For example, I recently found the foldable Fuji Marlboro branded mountain bike at my local thrift store. Once you are registered and logged in to the Website, go to the Marlboro Rewards Program page, and follow the instructions to enroll in the Program and create a Marlboro Rewards user account (Account). Marlboro was trying to market an active living brand while pushing a product that would ultimately someday, ironically, make you too sick to use the very merchandise it was marketing. Free shipping, item should ship 1-3 business days after order. Stands 4.25 inches tall and is 3 inches wide. The odd choice of trance music in the video is just as fitting as the odd pairing of the rugged outdoor life and cigarette smoking. Vintage Marlboro Oversized Cigarette Display Box (box only).
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